Gaya APA

Schultz, D, E., Tannenbaum, S, I. (1988). Essentials of Advertising Strategy (Ed. 2.--). USA: NTC Business Books.

Gaya MLA

Schultz, Don, E.., Tannenbaum, Stanley, I.. "Essentials of Advertising Strategy". Ed. 2.-- USA: NTC Business Books, 1988. Text.